blog from Adviscent

Using technology to engage with clients: The view from Adviscent (part 2) - their solution offering

Q&A with Thomas Bosshard, CEO of Adviscent

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Interactive Advisor

Most advisors in banks are overwhelmed and struggling to find relevant content and ideas for their clients. And as there is an increase in technology, mainly from the regulatory angle at the expense of the client communication, low touch experience occurs. What if you had personalized and targeted content recommendations that...

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by Adviscent
| 26/06/2020 12:26:03

What solution does Adviscent offer the market and how do you help wealth management firms meet the increasing needs of their clients?

2.1. Overview
Adviscent’s Interactive Advisor solution is an investment and sales content and personalization hub. Its intelligent recommendation engine enables investment and sales teams to deliver content that fully matches with user profiles and preferences at any point within the client journey.

2.2. Benefits
Take for example the macro-risk research from a chief investment officer or a research department. Traditionally, this information is presented in an impersonalized fashion, i.e., generically, such as a PDF file. Documents like these do not support an interactive session – rather, they are designed for oneway information provisioning or “selling”. Another problem is that the piece of research may not even be relevant to the overall goal of the client.

Our state-of-the-art digital advisory solution supports interactive problem-solving, using the same content (i.e. macro research) but creates a personalized experience. The investment content is personalized and therefore relevant, and it is linked to the client’s own portfolio and investment goals. Immediately the advisor and the client can see what a certain macro risk means for a specific portfolio or goal. A negative or positive impact of the risk to the portfolio triggers a dialogue. A story can then be presented based on how the situation can be assessed, and solutions can be discussed. An appealing presentation of the content and the portfolio can further support this dialogue. www.thewealthmosaic.com 10 Call us on: +44 20 3026 1587 or email: office@thewealthmosaic.com A TWM Insight Report

2.3. Deployment and development
Interactive Advisor Framework (IAF) integrates processes and people from the investment and sales process into the advisory process:

  • For Investment Writers and Product Specialists: Content creation capabilities such as editors, spellcheckers and chart libraries for content owners to create investment content;
  • For editorial teams: Content management capabilities such as workflows, channel previews, master data management, predefined data structures for House Views, portfolios and financial instruments;
  • For channel managers: Content distribution capabilities to personalize content, to create channel-specific renditions and Smart APIs for push and pull of content to front office applications;
  • For clients, prospects and advisors: State of the art advisory front-ends • For Sales managers: In-depth analytics about content consumption behavior and usage behavior

Adviscent partners with core banking system providers such as Avaloq and implementation partners such as Luxoft/DXC for standardized integrations into existing landscapes.

Access Part 1 here

Click here to access and download the pdf version of this article: 
https://docsend.com/view/efs34zjpw8ew2knd

This article was originally part of The Wealth Mosaic's WealthTech Views Client Engagement Report. You can access and download the full report here: 
https://docsend.com/view/baq2fkehzrqy56x4