2.1. Overview
aixigo provides digital wealth management solutions for financial service providers across Self-Directed, Discretionary and Advised Investment models. Our platform consists of flexible microservices which can be seamlessly embedded into existing processes and architecture to ensure exact customer, adviser and firm requirements are all met.

Broadly speaking, our services can be categorised as follows:

Investment Advice: Our software delivers significant increases in adviser efficiency through digitising and automating investment advice processes, enabling the adviser to fully focus on providing value-adding services to the customer, and to scale the business by efficiently serving more customers.

Digital Portfolio Management: Versatile wealth management software, suitable for use in any business model, from a fully digital advice process to handson portfolio changes made by the adviser in a oneto-one client session. The software handles any/all of the portfolio management processes, from portfolio creation to ongoing monitoring, rebalancing and order handling. As noted above, this allows for the provision of individualised client portfolios much more efficiently and cost-effectively than ever before.

Portfolio Analysis and Reporting: The software enables extremely flexible, real time analysis of portfolios by the customer, adviser and firm. The reporting engine eliminates manual processes, from initiation through to generation, and allows the customer to enter relevant information themselves prior to the initial advice session, leading to efficient data evaluation and the elimination of errors.

Risk Engine: a tool for in-depth portfolio risk management and risk analysis that can be easily tailored for use by the customer directly, the adviser, or for company-wide risk management or risk/return strategies.

2.2. Benefits
In addition to those we have mentioned above we see the following benefits:

Client: Highly personalised investment products and reporting delivered via the clients' preferred channels ensure that they benefit from transparent, tailored services that encourage trust and loyalty over the long term. Customers will also receive better, more tailored advice from the adviser, thanks to the efficiency added into the advice process, plus the new analysis tools, alerts and nudges the adviser will have access to.

Furthermore, the client will now have choice regarding how they are communicated with – whether they prefer PDF reporting, accessing a customer portal, using an app on their phone or even using voice services such as Alexa to get an up to date portfolio valuation - as well as direct contact with the adviser at the right times.

Adviser: We've seen a wide range of benefits for advisers, not least an increase in motivation as they are finally able to focus doing what they love the most: advising! Advisers spend considerably less time creating reports, manual processes are virtually eliminated, which minimises errors and avoids re-keying. The time from initial client contact to proposal delivery is also drastically reduced. Actionable management information becomes available, allowing advisers to better understand and serve clients.

These factors (combined with the additional benefit that they are now able to serve more customers) mean that the adviser can expect increased conversion rates, assets under advisement and profit margins.

Firm: The benefits to the client and adviser will of course create tangible benefits for the wealth management firm as well. In addition, aixigo’s integration expertise ensures that solutions can be built on - and without the need to change - existing legacy architecture. This leads to faster deployment of solutions, which are delivered with low latency and high throughput capabilities.

Portfolio management functions are future-proofed by offering the flexibility to transition customers to different journeys or business models. Because of the efficiency and speed of the software, it becomes possible to serve more customers whilst reducing workloads, relieving pressure on margins. As noted earlier, this makes it economically viable to offer wealth management services to a much wider client base - even those with much lower investment volumes.

2.3. Deployment and development
aixigo's wealth management software platform forms the basis of all of our client solutions, delivering a combination of flexibility, mass-scalability and speed which allows us to seamlessly integrate with existing processes and implement the exact workflows, functionality and algorithms required.

The platform consists of high performance APIs which provide over 100 different microservices for customers, advisers and the firm. The modular structure of the services, combined with the appropriate integrations create a flexible combination of standard functionalities that can be configured and extended to meet individual client requirements, to create solutions that meet exact requirements.

Through 2020 we will continue to develop capabilities that allow firms to provide highly individualised services to their clients, such as building out additional services to those already available that make our portfolio management software compatible with voice recognition services like Alexa, allowing customers to get real time updates on their portfolio.

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This article was originally part of The Wealth Mosaic's WealthTech Views Client Engagement Report. You can access and download the full report here: 
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