Introduction to Helio
Helio is our machine learning platform that identifies, classifies, and evaluates early-stage consumer and retail companies to shine a light on breakout brands. Helio beats heuristics with data and offers actionable insights to industry participants.

Helio overview
Historically, there has been no centralized source of performance data on companies in the private markets. This challenge is amplified in the “long tail” of early-stage brands, which are often digitally native or distributed through regional retailers. We built Helio to address this challenge and spot innovation early:

We gather data from hundreds of sources that fall into 3 buckets:

• Public data: Gathered from publicly available sources, online and offline
• Partnership data: Gathered through our relationships with various partners
• Practitioner data: Gathered directly from entrepreneurs; this is the training data for our models