What is it?
Sales and relationship teams at wealth and asset managers, as well as professional service organisations, face significant sales friction with a lack of centralised, easily accessible information on products and solutions. Neither do they have an accessible content library that enables a story-telling approach to customer engagement.
GoUpscale’s sales enablement software brings teams together around a digital content catalogue. 

Why is this important?
Recent times have enforced organisations to accelerate their digital sales capability alongside more traditional manual approaches.  This means that a paper driven sales process is all but gone and in its wake the information that is used for sales purposes, from presentations to specific factsheets, subscription forms and the like, has become buried under a sea of emails, filenet folders or dumped inside of a pre-historic ‘intranet’. The enemy of sales people is a cumbersome sales process, it simply stops them from selling in a fast and structured way. Having to trawl through old emails, or navigate messy folder systems is the enemy of the salesperson DNA!

GoUpscale’s digital catalogue is a breath of fresh air. Easily accessible and fully mobile device friendly, the digital catalogue brings all product and solution information, as well as content either internally or externally sourced, together into one visualised place. Not only is information and associated attachments relating to a product fast to find and easy to comprehend and extract, but the sales philosophy of story-telling is embedded by design. This means that sales people no longer have to trawl other systems and platforms to find supporting content for their sales ideas, everything is natively in one place using intelligent suggestion matching.
The digital catalogue also helps the product teams too, who hitherto have been blind as to the sales team and end-client engagement with their product ideas. Now they can not only distribute their new ideas and updates through the application but can glean engagement analytics as well.

What are the key features?
The digital catalogue is a powerful tool to boost sales productivity and effectiveness.

• Visualised information that drives adoption. Internal email communication is replaced by better looking, more informative information all about your products and services which is a single, golden source of truth so that sales teams always have the latest version.

• A central repository that drives productivity. A one-stop digital repository for all product and content storage. Including fast creation technology so that manual entry is minimised.

• Content matching that drives storytelling. Story-telling suggestions are at the salesperson’s fingertips, enabling better sales practices and more engaged customers.

• Product analytics that drive insights. Now product teams will know how their products and solutions are being engaged with and they can use that information to optimise performance and origination strategies.