Develop your business strategy and forecast growth opportunities with key data points on where your market is headed.

Sound Methodology
Insider Intelligence forecasts provide a holistic perspective because of our unbiased, multi-source methodology. We analyze over 3,000 sources to minimize the restraints of each research methodology to the lowest degree. Here is our process:

01 - Define
Our forecasting team selects a topic based on market developments, client demand, and data availability, then details the parameters such as audience size, technology, or devices included.

02 - Collect
Next, the team works with our researchers, interviewers, and analysts to collect data that can be quantitative or qualitative, gathered from thousands of sources, including research firms, audience measurement companies, industry associations, academic institutions, major media platforms, government issued data and more.

03 - Normalize
After collecting data, our team normalizes it (or weighs it) based on how well it fits within the defined area of analysis. Heavier weighting is given to sources with more complete data and sound methodology, as well as frequency of reporting. This step is critical as it accounts for inherent differences in sources’ methodologies, inclusions, exclusions, and definitions.

04 - Analyze & Build
Our team then analyzes the data and records trends across numerous related activities and/or spending categories to identify both historical and future growth patterns, as well as properly framing the relationships between our existing and new forecasts.

05 - Review
Next, our forecasters work with researchers and analysts to gather additional feedback on newly completed forecasts through a meticulous internal review process.

06 - Contextualize
Upon approval, forecasted numbers are put into larger context through analysis across our different research formats, press releases, and industry presentations.

07 - Re-evaluate & Update
Upon approval, forecasted numbers are put into larger context thorough analysis across our different research formats, press releases, and industry presentations.