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Gretel by IntelliTeq

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Website Address

https://www.gretel.co.uk

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Solution introduction

Bringing Things Together

We develop technology to build the path between companies and their customers

We recognise that companies face a number of challenges resulting from a decades-long build-up of aged or poor-quality data as customers become disconnected. These issues have been exacerbated by statutory requirements – such as auto enrolment, an ever-increasing range of investment products entering the market and an increasingly mobile population.

At IntelliTeq, we've merged our in-depth understanding of financial services with state-of-the-art digital thinking to build Gretel, a free to consumer platform that connects your customers to the whole financial services industry.

Solving Challenges
Gretel helps your organisation solve three key challenges:

Reconnecting Dormant Customers With Unclaimed Assets
In the UK there are an estimated 19.6m customer accounts with a combined value of over £50bn that have been lost by their rightful owners.

Despite the best intentions and efforts of corporates, finding the path to these disconnected customers is a challenge.

Gretel’s powerful and proprietary technology unifies multiple data sources with AI enabled matching to provide the most comprehensive, simple and centralised process for reconnecting with customers and recovering unclaimed financial assets.

Making The Most Of Your Customer Relationships
Although it varies between industry sector, studies all agree that it costs anywhere between 5 and 25 times more to acquire a new customer as it does to retain an existing one. In order to build and maintain mutually valuable customer relationships and provide the best and most appropriate services to them, you need to ensure that the information you hold, such as who they are, where they live, and how best to contact them, is up to date.

By reconnecting you with customers who in some cases may have been dormant or missing for years, Gretel re-energises customer relationships providing up to date information and opportunities for your company to deliver valuable interactions, including reviewing the suitability and affordability of current products, and providing information about additional services which may be of value.

Solving Complex Data Problems
Reconnecting to lost customers is down to having the right data – and permission to use it. However, financial organisations are – through no fault of their own – plagued by initial poor data quality, a lack of available historic sources, and insufficient consent post-GDPR. Traditional data cleansing methods cannot solve this problem.

Gretel can resolve multiple data issues for organisations, from historic gaps and inaccuracies to helping you validate individuals for whom little information previously existed. With first-party validation and consent in all cases, our data is also directly actionable in a way that no other third-party source is.

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