Every investor is unique. That’s why we offer access to registered financial advisors, along with free tools, to help you build a personalized portfolio. Our approach includes tax optimization, our proprietary smart weighting strategy, and dynamic portfolio allocation. We also offer socially responsible investing options at no additional cost.

The personal strategy

• Tax optimization
  Tax location places assets in different account types to help minimize taxes (higher yield securities being placed in tax-sheltered accounts when possible). Tax-loss harvesting can offset realized capital gains and be written off against income up to relevant IRS limits.
• Smart weighting
  By limiting exposure to any one sector, size or style in favor of greater diversification and balance, you are better protected against downside risk when a particular market or segment declines.
• Intelligent rebalancing
  Ongoing rebalancing, that occurs when the market presents opportunities, can help avoid costly emotional mistakes and helps you buy low, sell high, and remain well-diversified. Our research shows that regular rebalancing can significantly enhance portfolio value over time.
• Dynamic portfolio allocation
  Because we see your complete financial picture, we can provide an efficient allocation. As your life evolves, we will recommend allocation adjustments to keep the strategy current with your ever changing situation.