There have been many new challenges this past year. For some companies, the main goal has been just to stay in business. But not for us. For us our goal has been to exceed our business objectives and to continue to do so into 2021.

At TechRules we have prioritized keeping our team together and maintaining a sharp focus on innovation to stay ahead of the curve. We have been improving our solutions and services, and were adept at meeting new challenges and issues head on even before the events of 2020. This meant our technology was already robust and reliable, thus providing a safe haven for our customers throughout the difficulties imposed by the pandemic.

Going forward our main goal is to keep working on sustainable ROI for our customers, so that they can enrich the relationship with their clients with customer-centric solutions. Our clients need to communicate and stay in touch with their clients in a meaningful way, each and every day.

Lead generation has become something essential for financial entities to succeed and has been another area of focus. We have been digitizing all our processes to provide robust and innovative solutions for banks and end customers. We had been working towards this before the pandemic hit and were therefore already in a strong position. One element we have added to is customization features so as to be able to better react to client need. We’ve found a collaborative approach with our clients has served both sides well in being able to meet needs and add extra features.

Another key facet of our offering in 2021 is of course to keep working to ensure that customer data has the highest level of protection and compliance with the internationally recognized standard of excellence for information security.

Digitalization has, of course, been key to meeting all of the goals that we set in 2020. It will continue to be a key element as we move through 2021. Indeed, last year was the year that almost everything had to be quickly transferred to a remote environment. While some big, traditional companies have failed to deliver their services on these digital conditions, we have been agile and innovative enough to keep ourselves at the top of the league to serve the full range of companies; from traditional advisors and investors, to a younger audience that is very familiar with a digital environment and indeed now has high expectations as regards being able to access products and services digitally. Private banking clients are a particular feature of the market too with a clientele that is now looking to provide its customers with a high quality, high tech digital offering so that they can more easily manage their money and investments for the future.

Our ethos and our ability to listen, study and search what customers need has been of great benefit in trying times. We have created a complete and accessible platform. This is a powerful software solution to manage a large number of complex customer portfolios with a large volume of historical data and analytics to meet the most demanding regulatory requirements. This kind of solution provides a complete life cycle for financial advice with sophisticated digital tools to allow for a full picture of a client’s situation and more easily align them with their investment strategy. This is obviously always very important but now more than ever, due to providers wanting to actively engage and reinforce the relationship between their own professionals and their customers - the end investor. In this remote era, these tools have to be as reliable and easy to use as possible. Digital communications are the way forward to grow customer loyalty and engagement for the long term.

The more engaged the customer is and the deeper the relationship, the more profitable it is. Technology enhances this. Our technology offers a state-of-the-art design that has taken into consideration every single detail; the user interface is intuitive and simple as well as being efficient. Our team is also constantly working on new APIs to offer a full API solution. We also offer high levels of customization and integration across different modules, including Robo Advisor platforms. These are just some of the features that have underscored TechRules as a key player, despite wider market adversities.

ESG
We are also in the midst of adapting our company to the new ESG regulation. The importance of taking sustainable investment decisions and the demand to do so have brought this capability into sharp focus for 2021. At TechRules, we have strategic alliances with international partners and so have been able to integrate an ESG database into our solutions using TechRules´ data warehouse. We can now offer more than 450 metrics from 9,000 companies, giving coverage of 70% of the world’s market capitalization.

We are already working to adapt the various components of our solutions to ESG criteria imposed by new regulations. Going one step forward we are looking at product governance (new ESG fields), onboarding processes (investment preferences and customer risk questionnaire), model portfolio and strategy design (ESG risk management), investment proposals (suitability control and ESG metrics), clients´ reports (ESG transparency), search engines and product sheets (introducing new ESG fields) and investment tools (completing them with ESG data).

TechRules: The graphic shows how our Solution Tower is adapting its modules to the new regulation

This article is originally from our US Wealth Technology Landscape Report 2021. Access the full report here.