Working in partnership with MDWG Consulting, a UK-based sales consulting firm, and GrowthProvision, a UK-based digital marketing agency, The Wealth Mosaic’s WealthTech Digital Sales Accelerator is a service designed for technology firms planning to enter or grow in the UK wealth management sector with a digital and/or SaaS-based application. These firms will typically be start-ups, scale-ups, overseas market entrants, or more mature software companies, launching or seeking to grow the market for a new digital application.
London, UK, November 5th, 2021
Following the successful launch of the UK Sales Accelerator last year, The Wealth Mosaic, the vendor directory-based knowledge resource for the global wealth management sector, is pleased to announce an extension to the service, The WealthTech Digital Sales Accelerator.
Continuing its partnership with MDWG Consulting, a UK-based sales consulting firm, the Digital Sales Accelerator is targeted at digital technology applications, which require advanced digital marketing to support and enhance their approach to market. Hence its tie up with GrowthProvision.
The growth in digital applications targeted at wealth management has been evident in recent times. But the same challenges still face these WealthTech firms, in terms of how best to penetrate a large, fragmented and complex market, with the right message, and win new sales against a range of competitive offerings.
This is what this digital service addresses, whilst remaining consistent with the Sales Accelerator, namely, to accelerate, de-risk and reduce the costs for WealthTech companies, when entering the market, scaling the business, and driving up sales.
Stephen Wall, Co-founder of The Wealth Mosaic explains:
“The opportunity for wealth managers is clear. From more efficient and compliant organisation of their back office, to supporting their talent with the right tools to win new and maintain existing client relationships, firms are searching for the most efficient way of organising their tech stack to suit all sides of their business. Costs can be reduced, and growth potential unlocked simultaneously.“
Michael Walford-Grant, Founder of MDWG Consulting, said: “It has become increasingly evident over the last 18 months; the number of new digital applications being launched by technology suppliers grows and grows. In acknowledgement of this and recognising the need for a different approach in terms of marketing and lead generation, we are very excited what GrowthProvision can provide. Importantly, the overall service provides great value for money, when aligned with our combined sector knowledge, reach and existing contacts. There are exciting times ahead.”
Nick Williams of GrowthProvision added:
“We’re delighted to be part of this service and are excited about our role in delivering these diverse and innovative solutions to the wealth management market. The need for specialist digital marketing programs with segment knowledge is a critical factor for all suppliers with a modern application, targeting the wealth management community that in turn need to target and attract the new younger wealth demographic.”
GrowthProvision is a digital marketing agency founded in 2020, combining decades of financial sector (financial advice, wealth and investment management) and commercial experience with cutting-edge innovation to provide a skilled approach to new client acquisition.
MDWG Consulting is a sales and business development consulting practice, designed to improve the sales effectiveness of software and services companies operating in wealth management. The founder, Michael Walford-Grant, has over 30 years of experience and has specialised in “First Man In” roles for early-stage companies entering the UK and other markets, four of which achieved profitable exits.
The Wealth Mosaic is a research-led and curated directory of thousands of technology and related vendors (and their solutions) to the wealth management sector. With a growing user base of over 129,000 users from all across the world so far in 2021, The Wealth Mosaic is on a journey to become the go-to online knowledge resource for the business needs of all forms of wealth manager across the world.