For wealth managers to be able to easily discover, understand and engage with your business, you need to be able to create and maintain a bank of content that catches and drives their attention. In our many hundreds of conversations with all different sorts of solution providers, we have seen first-hand the value and potential of a strong and continuous content strategy and, simultaneously, the challenges in developing and maintaining that.

We believe that being able to consistently create and distribute relevant, engaging and thoughtful content is, in a sector that is changing and hungry for knowledge and ideas, a valuable capability for your business. How else are you going to consistently and relatively efficiently reach, engage and position to win business? A content capability is the most effective and cost-efficient means to engage the market consistently and intelligently. It is also the easiest way to keep the wheel spinning because content is an increasingly flexible vehicle to create and engage. 

But content is tough to create
However, content can be tough to create. Not everyone can write and edit in a form that is clear, concise and engaging and not everyone has access to cost-efficient support whether in writing, video, graphics or more. These are specialist skills, even an art to some.

You might have an amazing solution but, in far too many examples that we have seen, it is let down by the content that surrounds it whether that be the website, a fact sheet, press, blogs or more. Too often content is not engaging or even fit for purpose. Wordy, confusing, jargon-filled, bad grammar, spelling mistakes, and more. Through our Content Support & Creation Services, we want to help you through these challenges with access to a service that is focused, flexible and cost-efficient.

And also now more diverse
In this new digital world, your audience is also hungry for new and different ways to engage with content. That is great on the one hand but it also presents you with a challenge to create that diversity of content types. Do you have blogs, different video types, podcasts, webinars, infographics and more? We live this experience every day, looking across the marketplace, and we also understand that content is tough and, unfortunately, often far too expensive to create whether done in-house or with third-parties. Again, our offering is set-up to help.