In this fourth video of the Woodhurst Spotlight series, Paniz Mojahedi, Management Consultant at Woodhurst, interviews Will Billingsley, CEO and Co-Founder of ApTap, about the SHIFT platform.
Billingsley covers the evolution of ApTap, defining its goal as helping financial institutions build relationships with retail merchants. ApTap uses open banking to establish a relationship with customers and define their needs.
As one of the first members of SHIFT, Billingsley talks about the networking and experimentation opportunities that the Woodhurst platform has provided.
Watch the full interview below:
