As part of our 2022 WealthTech Landscape Report, Stephen Wall, Founder of The Wealth Mosaic, interviews Danny Baggs, Director of Marketing UK for Unblu, who talks about the digital wealth management outlook and the mass affluent segment.
Baggs addresses Unblu’s last report, explaining that the private banks and wealth management were key themes that came up repeatedly when talking to clients and colleagues - inspiring the report.
Baggs also talks in detail about the importance and presence of client experience and the “race for the mass affluent market segment”. The focus on user experience informs Baggs interview when describing the best ways of approaching the mass affluent segment. He highlights the importance of a positive digital experience for the future generations of wealth holders who are more tech-savvy and with needs and expectations focused around technology.
The questions asked were:
- What was the background of the research and paper?
- What has happened in the market to make the research relevant?
- What headline market developments would you highlight?
- You focused on the developments in the mass affluent segment. Why? What is happening there?
- There is also the major theme of new client segments. What are they and what do they expect?
