There’s no sector more vulnerable to the onslaught of new and ever-evolving fraud attacks than financial services, or more burdened by government mandates to stop money laundering and other illegal customer transactions.

Yet these same organizations are under enormous competitive pressure to deliver convenient, frictionless digital experiences to their customers.

In the past, these opposing priorities were simply irreconcilable. But modern technology—namely biometric-based identity assurance—makes it possible for financial firms to deliver highly secure yet consistently delightful customer experiences in every channel.

Cross-channel security and compliance
Too many financial firms feel compelled to make trade-offs between security and convenience (or worse, they use passwords which are neither secure nor convenient).

Other firms are fortified in one channel, but porous in another. Or they’ll deliver a great customer experience on the web, for instance, only to disappoint that same customer the next time she engages through the contact center.

Consistently delightful, secure customer experiences are the lifeblood of any financial services brand—and Daon’s IdentityX® is the cross-channel identity platform that makes this possible.

Trusted identity assurance across customer engagements
IdentityX is a seamless, all-in-one identity assurance platform for identity proofing and ongoing authentication in mobile and web environments, contact centers, and physical locations.

At the start of a customer journey, IdentityX binds each new customer account to a real identity by comparing a video selfie with a government-issued ID (with support for 7,000+ government-issued documents from 200+ countries). Behind the scenes, liveness detection technology (based on state-of-the-art machine learning algorithms) differentiates between a photograph or video recording and a live human face.

Once onboarded, customers can instantly use that same identity credential to authenticate themselves anytime, anywhere. It’s a seamless, all-in-one solution for identity proofing, onboarding, ongoing authentication, and account recovery—in every channel, for life.

Flexible. Scalable. Future proof
Designed for maximum flexibility, scalability and ease of integration, the IdentityX platform allows financial firms to choose their own plug-and-play biometric and non-biometric authentication factors, vendors, algorithms, and channels.

In addition, the platform integrates seamlessly with third-party tools like orchestration engines and Identity and Access Management (IAM) systems.