Web
Measure site activity to better understand the actions people take and to see powerful, aggregated demographics. Use all of the features, such as funnels to measure conversion, cohorts to measure behavior over time, and demographics and segments to better understand particular audiences.

Apps
Get aggregated demographics and rich insights, like how many people launch your app, how often people make purchases and many other interactions.

Facebook
Facebook Pages and Messenger are an effective way for businesses to build an online presence and interact with customers one-on-one, or with intelligent bots.