NexJ Customer Data Management (CDM) is a modern enterprise integration platform that helps firms make better sense and use of the customer data.

With NexJ CDM, organizations can create a holistic enterprise customer view across regions, product lines, and channels, integrating demographic, interaction, transaction, relationship and social data. An enterprise customer view enables firms to implement enterprise-wide initiatives that rely on collaboration and information sharing between lines of business and regions without introducing the potential of working from conflicting copies of data. It also delivers a single source of truth that can be leveraged for enterprise auditing, archiving and compliance requirements.

NexJ CDM operationalizes and harmonizes data across silos, including back office systems of record, multiple CRM systems, customer portals, and social media streams. It enables firms to rapidly deliver pre-provisioned and cached information to people and applications when they need it, in the context in which they need it.

Unlike the master data management gold copy, which is a select set of approved data governed by strict rules, the enterprise customer view is a comprehensive and flexible “silver copy” of data that operationalizes data to better understand customers and automate processes. Its value lies in the fact that it is not constrained by limited data fields and onerous change processes so it is able to deliver a nimble view of quality data that is far more complete and actionable than the gold copy.

Firms use NexJ CDM to power their omnichannel initiatives, enhance customer insights and support complex and evolving compliance requirements.