Solution introduction

Become an investor—for free

Get started and grow as an investor without paying SoFi fees. Trade stocks and ETFs yourself with active investing and let us build a portfolio for your long-term goals with automated investing

Invest like a pro without being one
Unlike some other ways to invest, SoFi gives you more than one option of how to do it. Plus,
we’re built to grow with you and your goals—no matter your skill level at the start.

  • Pay zero SoFi fees
    That’s right—$0 in transaction fees and $0 in management fees.
  • Choose how
    Do-it-yourself with active investing or take it easy with automated investing.
  • Invest with skill
    SoFi is built for those who learn by doing—because the fastest way to become an investor is to start investing.

No fees. No excuses.
Not-so-newsflash: fees are frustrating and they can keep people from investing. It’s why we charge $0 in SoFi transaction and management fees. So there’s no reason not to start investing.

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