The portal was designed in the late 1990’s by financial advisers who foresaw that the Internet could be used to obtain and present comparative quotes from providers and an IT expert from IBM who had the technical know-how to build out their vision. Their legacy is to be found in the current version of the UK’s leading protection portal whose infrastructure supports over 50 million protection quotes a year, and is widely acknowledged as the leading technology of its kind, having pioneered solutions including pre-population of application forms to avoid rekeying, web services that allows users to design and build their own client-facing front-end screens, and functionality that allows panel management, special deals, commission sacrifice and other administration capabilities.

A new user interface was recently developed and launched with key distribution partners such as SimplyBiz, Network Direct and IN Partnership, along with infrastructure and security improvements. Other major improvements include the innovative ‘Feature Driven Quotes’ and ‘Social Reassurance’, aimed at making the process of selling protection easier, more relevant to the purchaser and more profitable to the broker or adviser.