Data Quality (DQ), helps organizations benefit from their customer data by optimizing the quality of their data through capabilities such as enhanced data entry, real-time validation, deduplication, key enrichment capabilities, and a single customer view.

The essence of data quality is making and keeping customer data:

• Actual
• Complete
• Correct
• Unique

Data quality (DQ) software helps make data fit for use by making data actual, complete, correct and unique. Data quality is a key differentiator for business success: high quality data is one of the main indicators for the level of engagement organizations are able to establish with their customers.

That is why many organizations are investing in data quality solutions that will help them benefit from one of their most valuable assets: their customer data.

Customer experience (CX) is closely connected to reliable data. Every business, regardless of communication channel, must rely on accurate data to build a meaningful customer relationships.