A complete set of sales activity and buyer response data - emails, calls, meetings, texts, web visits, content shared, and more. 

Know exactly what content is used
The AI tells you precisely what content is being shared with buyers—even through email attachments—giving you 100% visibility into all content shared with buyers. It even gives insight on the key topics inside the content and how specific buyer personas respond.

Know precisely how content performs
AI algorithms scour the buyer engagement data and surface incredible insight into content performance. You’ll know what content is performing with each persona and at which point in the buying process.

Auto-capture buyers not entered into CRM
Sales not entering all buyers into CRM? No worries. Marketing AI auto-detects buyers from email threads, calendar events, and website visits and intelligently maps them into CRM. Expand your ABM strategy with warm, engaged buyers—not just cold contacts.

Improve your lead scoring
Marketing AI analyzes each lead-to-opportunity path and intelligently scores and forensically tracks how well each lead performed during the sales cycle. The scores and insights feed back into Marketing Automation for lead scoring refinement.