For this issue of WealthTech Talks, we caught up with Tom Wooders, Head of UK at Allfunds, the world's leading B2B WealthTech platform for fund distribution and digital wealth solutions.
“At a time of significant change in wealth management, digital transformation is no longer optional — it is essential. At Allfunds, our mission is to empower UK wealth managers with the tools, data, and access they need to scale efficiently, meet evolving client expectations, and navigate an increasingly complex investment landscape.” — Tom Wooders, Head of UK at Allfunds
Wooders also added: "Allfunds is uniquely positioned to support UK wealth managers as they adapt to a more competitive, regulated, and client-centric environment. Our open-architecture platform gives institutions access to an unparalleled universe of funds, combined with integrated digital solutions that simplify operations, enhance reporting, and enable them to offer more tailored, value-added services to their clients.”
Could you provide a brief introduction to your business?
Allfunds is one of the world’s leading B2B WealthTech platforms, providing integrated solutions for fund distribution and wealth management. Since our founding over 20 years ago, we have created an open-architecture ecosystem that empowers wealth managers, banks, asset managers, and financial institutions to access one of the largest universes of mutual funds and alternative investments globally, while expanding our investment capabilities through our upcoming ETP platform.
Our platform combines fund dealing and execution with data analytics, ESG screening, regulatory and compliance solutions, and digital tools to help clients scale their business efficiently and securely. In the UK, we have established a strong presence supporting wealth managers, private banks, and platforms in optimising their fund distribution capabilities and digital transformation journeys.
In the wealth management sector, what types of clients do you primarily work with and target?
Allfunds UK serves a diverse range of financial institutions including private banks, wealth managers, independent financial advisers, retail banks, and platforms. Our clients range from leading multinational institutions to specialist regional players. We focus on supporting UK firms that seek to optimise fund distribution strategies and embrace digital transformation, offering them seamless access to a global universe of investment products and value-added digital services.
Why do your existing and target clients choose to work with you? What makes your solutions relevant and distinct from your competitors?
Clients in the UK choose Allfunds because of the depth, breadth, and flexibility of our open-architecture platform and our commitment to innovation. We offer an end-to-end solution that simplifies access to an unparalleled range of funds while enabling greater operational efficiency through integrated services including ESG screening, regulatory reporting, data analytics, and tailored digital interfaces. Our local expertise ensures we meet the needs of UK wealth managers who are navigating a complex regulatory environment and evolving client expectations. This, combined with our global reach, makes us a trusted partner for firms seeking to future-proof their offering.
What is next for your business? Can you share the firm's current focus and future plans, such as product development, market expansion and strategic goals?
In the UK, we are investing heavily in enhancing our digital tools and services to support firms looking to scale efficiently while delivering a differentiated client experience. We see particular opportunity in enabling greater access to alternative investments, expanding ESG integration, and providing UK wealth managers with enhanced data and analytics capabilities to better serve their clients. Looking forward, we will continue to develop partnerships with asset managers and platforms, expand our modular digital proposition, and work closely with UK clients to help them adapt to the evolving regulatory landscape.
A key innovation is Allfunds blockchain, our proprietary infrastructure that streamlines fund distribution through automation, real-time processing and greater transparency — helping reduce operational cost and risk.
Based on your experience in the wealth management sector, what key opportunities and challenges do you foresee for firms today and in the next three years?
Opportunities:
- The growing demand for digital-first solutions and seamless client experiences creates opportunities for UK wealth managers who modernise their operating models.
- Increased client interest in alternatives and ESG investing opens up new revenue streams and differentiation potential.
- Technology and data-driven personalisation will enable firms to offer tailored advice efficiently and at scale.
Challenges:
- Navigating a complex and evolving UK regulatory environment will continue to require investment in compliance and reporting capabilities.
- Legacy systems and fragmented data infrastructures remain a barrier to full digital transformation.
- Rising competition from both established players and fintech challengers increases the need for wealth managers to differentiate and scale.
About Allfunds
Allfunds is one of the leading global WealthTech companies with a service offering tailored for fund houses and distributors that ranges from dealing and execution services, to data analytics, reporting and portfolio tools, ESG advisory and custom software solutions. We connect financial institutions to one of the most comprehensive global universes of funds and deliver innovative digital tools, data, and services to help them grow and serve their clients effectively.
For more information, click here to view Allfunds' profile.
About the WealthTech Talks Interview Series
In the WealthTech Talks interview series, we interview senior executives from leading wealth management firms, solution providers, and WealthTech influencers to learn more about them, their journey, their perspectives on the market and how they see the future of wealth management.
Read the latest editions in the series below!
