Key Data Points Offered

• Downloads
• In-App Purchase Revenue
• Daily Active Users
• Monthly Active Users
• Cross-App Usage
• Total Sessions
• Total Time Spent In App
• Advertising SDK Reach
• App Store Rank
• Rating & Review Counts / Insights

Data Granularity
All of our data is provided at daily granularity with a one day lag, meaning that today you get access to yesterday's performance estimates. Data is broken down by:

• Day
• App
• Country
• App Store

This means that hypothetically you could see the Total Time Spent inside Tinder, in Singapore, on July 12th, 2017.

Accessing the data
We offer more options & flexibility in terms of data consumption than any other mobile data provider today.

• Bloomberg
  Bloomberg offers an Enterprise API where you can get access to many different alternative data sets (including Apptopia). This is not included in your Bloomberg Terminal subscription and would come at an additional annual fee.

But for those who are already working closely with Bloomberg, this could be the easiest way to get started.

• Direct data feed
  This is the best option for folks looking to get the most technical / granular access to the data. We will set up a Custom S3 Instance or DB for you, which you can hook directly into and pull down the data daily.

We are flexible on format, but our clients tend to gravitate towards Parquet format.

We also have an API if preferred.

We are happy to customize the granularity of this data feed to fit your needs exactly.

• Web access

This option gives you a login to Apptopia and provides a great web GUI for those looking to quickly identify trends or see if there was a spike or drop in performance.

Our web tool also offers a rather powerful custom export generator for those who like to work in CSVs. You can easily get our data into any format which best suits your approach to analysis.

We offer unlimited logins for Financial Firms.