Arcus Partners® is excited to announce the rebranding of  Finity360 ANALYTICS to SYNTHIFY™, an innovative AI-powered data lake. SYNTHIFY™ marks a  significant advancement in data management and analytics, designed specifically to meet the  needs of small and medium-sized enterprise (SME) Wealth Management, Registered Investment  Advisor (RIA), and Broker-Dealer firms. 

Addressing critical data challenges 
Financial services organisations often face challenges with time-consuming data analysis and a  lack of real-time visibility into their data. SYNTHIFY™ directly addresses these challenges, offering a  scalable, secure solution that integrates data warehousing, business intelligence, and advanced AI  in a single cloud-based platform. This allows firms to capture insights from multiple legacy data  sources efficiently and cost-effectively. 

“SYNTHIFY™ is more than just a rebrand; it is a revolution in how SME Wealth Management,  RIA, and Broker-Dealer firms can utilise data,” said Gerry Murphy, CEO of Arcus Partners®. “We  are committed to providing innovative solutions that democratise access to cutting-edge technology, ensuring firms of all sizes benefit from the latest advancements in data analytics  and AI.

Nick Thiede, Senior Executive at CG Financial, shared his experience with SYNTHIFY™: “Since implementing SYNTHIFY™, we have gained an unprecedented view of our business. The  platform’s user-friendliness, cost-effectiveness, and real-time data visibility have empowered us to  make informed, data-driven decisions that drive growth and improve operational efficiency.  SYNTHIFY™ has truly transformed how we manage and leverage our data, enabling us to compete  using technology once reserved for larger firms.” 

Transforming legacy data management 
The majority of financial services data resides across various operational systems, logs, and  unstructured sources. Traditionally, extracting and transforming this data into meaningful insights  has been cumbersome, costly, and risky. SYNTHIFY™ overcomes these obstacles by transforming a  traditional data warehouse into a dynamic, cloud-based analytics platform with built-in business  intelligence. 

Key features of SYNTHIFY™: 

• Pre-built Integrations: SYNTHIFY™ includes pre-built connections to sources like DTCC,  portfolio applications, and various custodian systems. 
• Data confidentiality and client privacy: Protect sensitive client data with encryption and  access controls, ensuring compliance with privacy regulations. 
• Comprehensive data handling: Capable of managing both structured and unstructured  data, ensuring no information is left untapped. 
• Cost-effective solution: Offers a more affordable alternative to traditional data  warehouses, making advanced technology accessible to smaller firms. 
• Enhanced analytics: Transforms raw data into actionable insights, helping businesses  validate decisions, reduce risk, and improve performance. 

Empowering smaller firms 
SYNTHIFY™ empowers smaller firms to compete more effectively by providing technology  traditionally accessible only to large firms with significant budgets. It quickly turns data silos into a  single, accessible cloud-based data warehouse, supporting critical functions such as client  servicing, risk and compliance, trade surveillance, and more. 

Scalable, customisable, and secure 
Built on microservices architecture, SYNTHIFY™ is designed to scale rapidly and cost-effectively. It  securely consolidates, stores, and disseminates data while extending the life of legacy back-office  applications. The platform supports various functions, including business, forensic, and variance  analysis, product integration, surveillance, reconciliations, and real-time exposure monitoring.

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