Formed in 2009, Asset Intelligence Research was initially created to help IFA firms and wealth managers who required the support of an investment department but didn’t have the resources to build their own team. From those humble beginnings, Asset Intelligence Research has since grown into one of the most successful and respected independent investment consultancy firms in the UK, with over £4.5 billion of client assets under advice.

Key to our growth has been our approach. We pride ourselves on our independence and integrity. We are 100% unbiased and do not work on either a contracted or consultancy basis with any providers (fund management groups, platforms, insurance companies etc) and thus do not accept any money from fund providers.

And talking about independence, being located centrally (Leicester) ensures our thoughts and outlook remain independent of the dated ‘London city old boy’s network’. It also helps to keep us free from geographical bias.