20 March 2025, Edinburgh – Aveni.ai, the Scottish AI FinTech, was last night announced winner of the ‘Best Specialist Technology Service’ category at the Professional Adviser Awards 2025. Amongst a strong category of technology specialists Aveni was delighted to achieve the trophy.
Aveni’s win highlights some of the significant achievements made by the FinTech business throughout 2024, and its commitment to developing and delivering AI-powered solutions purpose-built for the financial advice market. With a deep focus on addressing financial adviser challenges, targeting productivity, efficiency, and compliance with a precision that only comes from deep understanding of both technology and finance. This vertically-aligned, adviser-focused approach is what was recognised as setting Aveni apart, delivering tailored, impactful results that are driving transformation across the industry.
With recent customer announcements including Octopus Money, Equifax UK and Succession Wealth, and a strategic partnership with intelliflo, Aveni is making a big impact in the financial services market. In addition it is working closely with Lloyds Banking Group and Nationwide to develop FinLLM – a Large Language Model being created by a specialist AI team for the financial services industry.
Robbie Homer-Plews, Aveni CCO commented on receiving the award: “The strength of the nominees in this category reflects the rapid evolution of financial technology, and we are proud to be recognised amongst such a strong group. It was a fantastic evening celebrating the advancements shaping the future of financial advice, and this award is a testament to the dedication of the entire Aveni team in driving meaningful evolution backed by AI in the industry.”
The Professional Adviser Awards, now in its 20th year receive entries from almost 300 advisers, firms and product providers entering across a range of categories each year. These awards reward excellence amongst the financial advice community and broader financial services sectors that help serve advisers and their clients.
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