Solution introduction
By adopting a behavioural approach to customer interviews and usability testing, we overcome the biases of traditional methodology. We also deliver specialist research with vulnerable customers
Conducting research without insight from psychology can be a source of dangerously misapplied effort. To minimise project misdirection, we take the time to design behavioural research programmes that provide a deeper level of insight
We employ rigorous methodology such as reported behaviour questions, observed behaviour scenarios, conjoint analysis, max-diff analysis, ethnography, and customer case research. Our interviews follow a behavioural discussion guide allows us to deliver a higher level of customer intelligence to our clients. Our expert team then analyse behavioural patterns and interpret results into practical design recommendations. Our approach provides research that supports successful customer interventions.
For any project involving customer data, we run a Data Protection Impact Assessments (DPIA) to ascertain what data is required for the project. We’re a member of the Market Research Society and abide by their Code of Conduct which itself adheres to Data Protection Act 2018, GDPR definitions and Data Protection Impact Assessments (DPIA). We’re registered as a Tier 1 organisation with the Information Commissioner’s Office.
