Solution introduction
Our data analytics services sort through vast amounts of information to help companies boost brand loyalty, improve organisational structures and increase sales
Turning information overload into business advantage
At Capita, our broad range of data analytics solutions are allowing companies to better understand their operations, customers and accounts. They’re making better business decisions, from when to hire to where to locate offices, and creating new and improved products and services that meet consumers’ changing needs.
Our analysis helped one major insurance provider reduce its debts by £47m and save £600,000 a year in operational costs. Through methods such as customer journey mapping, we’ve helped Marks & Spencer improve its customer service ratings by 14% and increase online and telephone orders by 24%.
