When designing the research, we facilitate the embedding of insights throughout the organisation and provide implementation utility via an end-to-end service.

Our experience means we have solutions to deal with typical ‘kinks’ in the insight chain – such as data extraction and use of multiple technological platforms.

The promise of big data and the Hype cycle
The introduction of technological developments typically follows a predictable path. Seminal offerings can be widely embraced, only to find they fall short of many ‘blue sky’ expectations – the Hype cycle.