Using multivariate analysis techniques such as cluster analysis we are able to develop advanced market segmentation systems that reveal tribes whose members demonstrate strong similarities to each other, yet are markedly different from other tribes.

The differences in behaviour and perspective among these tribes needs to be understood intimately – which means that an effective segmentation model ultimately needs to transcend its fundamental algorithmic mechanics and actually come to life.

At CoreData, we’ll help you establish these diverse groups based on characteristics, attitudes and needs, facilitating a deeper understanding of your market, helping focus the development of your product and service offer, developing effective retention strategies and shaping the way in which you communicate with your target market – all of which are key to gaining commercial advantage through targeted marketing.

We’ll also provide you with a framework for identifying and targeting these customers, to assist you in developing more targeted marketing and communication strategies.