Like Formula 1 teams, the success of wealth management firms and their advisors is based in part on marginal gains. In this world of precision and efficiency, the performance of technological tools is a key factor. It has a direct impact on the productivity of teams and their final results.

This is the parallel drawn by the president of Croesus, Vincent Fraser, who knows these two sectors well.

"We are in a business of marginal gains. Our goal is to offer solutions that allow our users to maximise their performance, thus optimising the results of their firm, their advisors and their clients," he said.

For Vincent Fraser, performance is an important element in the success of wealth management firms, as well as for their business partners.

The race for marginal gains

Powerful wealth management solutions, used to their full potential, are competitive advantages for investment advisors, portfolio managers and the firms they work for.

"Croesus’s clients and users work with solutions that enable them to deliver superior performance to investors. But they also want to perform operationally, whether in terms of productivity, efficiency and risk management," says Fraser.

If the intrinsic quality of technological solutions is paramount, so is the optimisation of their use. Fraser is well aware of this. This is why he defines Croesus's offer as a "solution-as-a-service."

"The marginal gains are made by the users of our solutions. We offer 'performance services' that include our solutions, customer support, ongoing training, change management, digital transformation, security, and product updates and evolution," he says.

A culture of performance at the service of customers

To be able to offer holistic and effective services, a WealthTech provider must be organised and operate efficiently. It is with this in mind that Croesus has undertaken a transformation, placing performance at the heart of its corporate culture. Its strategy is based on four areas: incubation, modernisation of its offering, performance and efficiency of the organisation.

"The implementation of our four zones is well underway and we are seeing very positive signs in each of them. Our product-centric organisation is coming to fruition in our incubation area, and we see an enthusiasm from our customers to collaborate on new ideas," said Fraser.

A performance-centric product vision

The evolution of Croesus’s products is intrinsically linked to this culture of performance. The objective is to provide wealth management professionals with increasingly integrated, simplified, efficient and future-oriented solutions.

"Our mission is to simplify and humanise wealth management. To achieve this, we need to offer more integrated solutions than what exists on the market. This requires strategic investments and partnerships to develop solutions that are easy to use and deploy, and that provide significant added value in terms of performance for our users," says Fraser.

This vision is reflected in an increased listening to the needs of users, in particular through the establishment of user advisory groups. The goal is to develop features and products that have a significant impact on the performance of their daily activities.

"The idea is not just to meet demands, but to anticipate future needs and incubate innovative solutions that will shape the wealth management experience of tomorrow," says Fraser.

"We want to be more than technology partners, we want to be business partners. We want to understand the reality of our customers. That is why I am personally involved in several discussions with customers and why we address very strategic aspects."

The predictability of product deliveries is also a priority for Croesus, to allow its customers to better plan their operational and business activities. "The objective is to be more predictable about what will be delivered, so that our customers can anticipate and integrate these changes into their operations in an efficient way," he announces.

"The market can expect to see an acceleration in the coming quarters from Croesus," concludes Vincent Fraser.

Read the original article here.