Defaqto
HQ Address
Unit 12, Haddenham Business Park, Haddenham, HP17 8LJ, United Kingdom
Website Address
Business introduction
Make smarter financial decisions
We bring data, technology and consumers together to help everyone make more informed choices now, and in the future
What we do
Defaqto is one of the UK’s most trusted sources of financial product and market intelligence, supporting financial institutions, intermediaries and consumers to make smarter financial decisions.
We maintain the UK's largest financial product database and use proprietary research methodology to develop independent ratings, reviews, insights and technology.
By bringing together product data, technology and consumer insight we are in a unique position to help everyone make smarter, more informed financial choices now, and in the future. And in doing so we hope to raise industry standards, power consumer choice and help the industry meet evolving customer needs.
Defaqto Solutions
Defaqto Engage
A third of advisers routinely use six financial planning systems That’s six different systems to purchase, learn, and run together. Bringing these together into one frictionless process helps you work more accurately and efficiently. So you can service more clients, deliver better financial outcomes, and run a more profitable business. Get......
business needs
view solutionDefaqto Events
We run a range of events for financial advisers to help maintain your product knowledge and keep you up to date with key industry and regulatory developments - ultimately, helping reinforce the value you offer clients and supporting your delivery of compliant advice. Our conferences, roadshows and webinars provide independent analysis, commentary and insight covering a......
business needs
- Benchmarking & Competitive Intelligence
- Events, Networks & Panels
- Market Analysis, Understanding & Sizing
Defaqto Service Ratings
Measuring quality of service since 2005 Our experts create Service Ratings based on a wealth of survey feedback from financial advisers. We collate data on many different aspects of service, and give Gold or Silver Ratings for those providers that earn the highest overall satisfaction scores. Independent assessments of product providers’ service Detailed......
business needs
- Benchmarking & Competitive Intelligence
- Market Analysis, Understanding & Sizing
- Qualitative & Quantitative Research
Defaqto Star Ratings
Unbiased quality for financial products across the market Easy to compare Our Star Ratings use a simple scale from 1 to 5 to quickly communicate product quality. So it’s easy to compare products side by side. Based on fact, not opinion All of our ratings are completely objective. Our experts score products by looking......
business needs
- Benchmarking & Competitive Intelligence
- Market Analysis, Understanding & Sizing
- Qualitative & Quantitative Research
Defaqto Unity
From our work with almost 60% of IFAs in the UK, we know that advice firms are under unprecedented pressure to deliver good client outcomes, meet regulatory expectations and grow sustainably, while juggling more systems, data and processes than ever before. That challenge is why we have brought together our trusted......
business needs
- Business Intelligence & Practice Management
- Client Engagement & Management
- Data Management & Analysis
