DNA Behavior
HQ Address
3372 Peachtree Rd, Suite 115, Atlanta, GA 30326, United States
Website Address
Business introduction
We Help Growth-Minded Leaders, Coaches & Consultants, Wealth Managers Build People-Centric Businesses
Our discovery process shows you how employees and clients approach work, life, decisions, and money. Tap into their strengths to build stronger businesses! After answering a few quick questions, our tech platform puts invaluable behavior and money insights at your fingertips
Through his journey as a CPA, wealth manager, and entrepreneurial business leader, our Executive Chairman and Founder, Hugh Massie, noted that people would often make the same mistakes when making stressful decisions. He looked to science for a solution that would uncover the hard-wired patterns of behavior that drove those decisions.
The result of this vision was the founding of DNA Behavior International in 2001 as a behavioral sciences technology (BeSci Tech) business, which is now widely known as the “The Behavior and Money Insights Company."
The goal of this new venture was to discover, measure and manage the hidden influences of behavior and money attitudes in business and beyond. Employing the principles of behavioral science, Hugh found a way to uncover the unique behavioral identity of an individual, then align them for better decision-making and an enhanced relationship with people and money.
DNA Behavior Solutions
Business DNA
What is the Business DNA HR Tech platform? The world’s only all-in-one cloud-based people analytics platform to know, engage and grow every employee and customer using all dimensions of a person’s personality traits. We've made financial personality a reality in 123 countries by solving communication, goal-setting and investing challenges. ...
business needs
view solutionCommunication DNA
What is the communication DNA marketing tech platform? The world’s only all-in-one cloud-based behavioral analytics platform to know, engage and grow every employee and client using all dimensions of their communication and learning style. We've made financial personality a reality in 123 countries by solving communication, goal-setting and investing challenges. ...
business needs
view solutionFinancial DNA
What is the financial DNA fintech platform? The world’s only all-in-one behavioral finance system to know, engage and grow every wealth mentor, advisor and client using all dimensions of a person’s financial personality. We've made financial personality a reality in 123 countries by solving communication, goal-setting and investing challenges. ...
