Wealth Insight Attributes™ provides a multi-dimensional view of micro-neighborhood household wealth, investment portfolio, credit, automobile ownership and marketing characteristics giving financial organizations unprecedented insight into consumer trends and market opportunities.

Powered by verified direct-measured investor data reported monthly by over 850 leading banks and broker dealers, patent-pending data aggregation technology and thousands of Experian proprietary data sources, Wealth Insight Attributes is uniquely positioned to support financial institutions’ ability to:

• Reduce cost of acquisition by prioritizing prospects that closely match profitable customers
• Grow share of wallet by focusing resources on clients with significant cross-sell potential
• Optimize marketing ROI through customized messaging and offer personalization
• Increase efficiencies by focusing resources in geographies with significant market potential
• Improve decision making by developing proprietary models for marketing and business-planning applications