What is journey mapping?
A customer journey map is a step-by-step illustration of how your customers interact with your organization. It’s created by taking a walk in your customers’ shoes as they purchase and consume your products and services. Journey maps highlight customer needs, technical obstacles, and emotions throughout every interaction with your company.

Maps are made actionable when they incorporate:

• The customer viewpoint and perspective
• Customer feedback and artifacts that bring the maps to life
• Ownership and accountability for each step
• Data from other systems that bring analytics into the maps

How we help
Quadient® brings together and activates the entire organization in the name of customer experience, through better collaboration and visibility into the customer journey. 

Quadient Customer Journey Mapping™ is the only cloud-based journey mapping tool that incorporates the digital and physical touchpoints your customers interact with into your journey maps, providing visibility into every experience from one intuitive interface.