The story of Innovative Systems began in 1968 when the company introduced the first use of complex matching and householding technology for fundraising and national political campaign work.

The lessons learned by these pioneering efforts have since been successfully applied to the retail, commercial, and financial industries to greatly enhance targeted marketing, risk management, and service to their billions of customers today.

From the early days of migrating banks' account-based data to new customer-oriented operational systems ... to optimizing and populating CRM solutions and data warehouses through establishing CDI and MDM frameworks ... to screening customers against government and internal watch lists to identifying illegal activity, Innovative Systems has been there for our clients, helping to advance their enterprise data infrastructure and protecting their investment by continually leveraging and evolving our data quality solutions.

Innovative Systems continues to introduce new ideas and methodologies that become industry "best practices", proving their value in thousands of applications globally.