Investor in Customers Case Study

The power of recognition: Celebrating customer experience excellence with the IIC Insight360 Award

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Insight360

IIC’s flagship programme compares the perceptions of senior leaders, employees, and customers, together with our own external perspective of your customer centricity, to provide a deep dive into the strength of your client relationships and employee engagement. By analysing how you perform against the four key principles of customer experience (understanding...

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by Investor in Customers
| 24/09/2025 21:00:00

Achievements are the milestones that define our journey—whether in business, the arts, sports, or academia. Recognition serves as validation, motivation, and a benchmark of excellence. Prestigious awards shine a spotlight on individuals and organisations that go above and beyond.

At Investor in Customers (IIC), we believe that exceptional customer experience (CX) deserves to be celebrated. That is why we created the IIC Insight360 Award, designed to recognise businesses that deliver outstanding customer service and demonstrate a commitment to continuous improvement.

Why recognition matters

Awards in any industry are more than just accolades—they establish credibility, inspire innovation, and foster a culture of excellence. Winning a prestigious CX award can:

  • Boost brand reputation – customers are more likely to trust businesses recognised for service excellence.
  • Enhance customer loyalty – demonstrating commitment to great CX strengthens customer relationships.
  • Motivate teams – internal recognition drives engagement and empowers employees to deliver exceptional service.
  • Attract new opportunities – stand out from competitors and gain industry-wide visibility.

The IIC Insight360 Award: a mark of excellence
The IIC Insight360 Award is more than just a glass trophy—it is a comprehensive recognition program backed by in-depth customer and employee insights. Winners are not just chosen; they earn their status through robust evaluation and real customer feedback.

What makes the IIC Insight360 Award special?

  • Data-driven recognition – we assess customer experience through structured feedback and scoring.
  • Actionable insights – participants receive a detailed report highlighting strengths and improvement areas.
  • Independent accreditation – our rigorous process ensures credibility and transparency.
  • Competitive advantage – award-winning businesses gain a significant edge in their market.

How to earn the IIC Insight360 Award

1. Understand your customers - listen to customer feedback and identify key experience drivers. 
2. Engage your team – employee commitment to customer service is essential for success.
3. Leverage Insight360 – our data-driven methodology helps you benchmark, improve, and achieve excellence.
4. Strive for excellence – continuous improvement is at the heart of outstanding CX.

Be recognised as a CX leader

The IIC Insight360 Award is a symbol of trust, quality, and commitment to customer experience.

If your business is dedicated to creating meaningful customer relationships, this is your opportunity to stand out from the competition and be recognised as a company that truly cares.

Are you ready to showcase your CX excellence? Get in touch to start your journey toward the IIC Insight360 Award!

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