LUUX IQ is the wealth intelligence platform that gives organisations a clearer understanding of the wealth, influence and commercial potential behind their leads and existing client relationships.

Built on decades of experience helping luxury brands understand, reach and convert affluent audiences, LUUX IQ transforms the limited information held within a typical CRM into a far richer picture of the individual - revealing their estimated wealth, business interests, assets, professional and social networks, significant liquidity events and capacity to spend.

For new enquiries, this means knowing who you’re really talking to and which prospects deserve your attention first. Across your existing database, it means identifying valuable clients and prospects whose true wealth or potential may have previously gone unnoticed. And through relationship mapping, LUUX IQ can reveal who within your organisation or wider network already knows the individual, creating a warmer route to the people you most want to reach.

Within minutes, your teams can understand who matters most, why they matter and how best to approach them.