Data in motion, conversations in action
We don’t just capture data, we activate it. By connecting insights at every touchpoint, we turn moments into meaningful, connected conversions. Modern CRM allows us to unlock new levels of customer loyalty and value for your business.

• 300M+ active loyalty members from Merkle-delivered programs
• Top 3% of global feed management providers for social and search commerce
• 25,000+ AI-enabled messaging and CRM campaigns deployed annually
• 2,500+ loyalty, promotions, CRM, and B2B ABX experts

Our areas of expertise

Loyalty strategy and program execution
We empower brands to build customer loyalty through thoughtful program design and seamless execution, accelerating enterprise growth by driving customer lifetime value, fueling personalization, and reducing media waste.

Digital messaging, marketing, and customer service
We help brands unify messaging, marketing, and customer service to deliver cohesive, data-driven experiences that foster loyalty and accelerate business results.

Promotions and experiential marketing
Whether it’s immersive activations or breakthrough gamified campaigns, we help brands cut through the noise, all while handling tech, compliance, and every detail in between.

Social, search and emerging commerce
From feeds to strategic campaigns and direct messaging content, inspire your customers to engage and convert on emergent forms of commerce.