Leveraging Merkle’s assets and large knowledge models, GenCX helps brands connect closer with customers to better understand interactions, behaviors, and sentiment.

Brands that use GenCX can ask for guidance to design and activate customer experiences fast and reliably, drawing insights from their own data.

This isn’t just another chatbot, but a way to uncover insights from your data fast by asking questions like:

• Where should I allocate my $1M budget?
• Can you build an audience of my best customers?