As part of dentsu’s leading data, identity, and insights platform, Merkury for Enterprise provides marketers with unique person-based identity growth, ownership, consumer data enhancement, and connectivity to internal data management systems, marketing technologies, and media for targeting.

Identity
Merkury ID unifies your known and unknown customer, prospect records, site and app visits, and consumer data to a single, persistent person ID.

Real-time personalization
Identify anonymous site visitors and convert them with personalizations. Retarget via CRM and service, getting more out of email and direct mail.

Integrations
You can use the Merkury ID within databases and analytic environments, integrated with third-party marketing platforms (e.g.: Adobe, Salesforce, AWS, Snowflake).

Clean room
Merkury Clean Room helps you enhance customer insights, make customer experiences more relevant, improve analysis and reporting of siloed data, and collaborate and innovate around customer insights.