Despite cloud's success, businesses frequently face common challenges;

Cloud migration
The process of migrating on-prem systems to the cloud can prove challenging as it places the systems being migrated in a new environment for which they may have not been designed. Cloud migration planning often needs input from multiple vendors to make the plan resilient to surprises.

Connecting cloud to ground
Not all systems can be migrated to the cloud for technical or licensing reasons. Being able to integrate on-prem systems to cloud-native solutions can prove challenging and require you to re-think your architecture to ensure you can retain the benefits of cloud computing.

Navigating vendor lock-in
In addition to the basic building blocks of compute and storage, cloud vendors offer a rich set of tools and turn-key solutions to common technical problems. Navigating vendor lock-in to ensure you retain the strategic ability to switch between cloud vendors requires careful design and consideration.

Cost-effectiveness
Not all systems are cost effective in the cloud when compared to an on-prem installation. Systems with significant data throughput and data churn have the potential to cost more in the cloud when paired with the wrong cloud architecture due to factors such as data and bandwidth usage.