Slipping deadlines
We understand the significant impact missed deadlines can have on your business. Beyond the cost of missed opportunity and uncomfortable investor conversations it can lead to, slipping deadlines can have a compounding effect on your development team, further undermining productivity.

Insufficient delivery capacity
Whilst a fully-saturated quarterly roadmap could be indicative of good strategic product development, lacking overflow capacity can quickly become a problem if roadmap projects uncover unexpected requirements. Over-commitment and ineffective scoping can become significant problems.

Increasing level of defects and errors
Social media and app marketplaces are the modern way for users to hold businesses accountable when their digital products and services go wrong or don't perform as expected. However, it's the defects and errors that don't get reported that can have the greatest level of impact on your users.

Lacking expertise with certain technologies, tools and techniques
The technology landscape is evolving at an alarming pace meaning that new technologies graduate through the hype cycle on a daily basis. Knowing which framework to pick on your next greenfield project or which database technology to pivot to can be a hard question to answer.

Competitors evolving their products at break-neck pace
Knowing which problems are worth solving with software is half the battle. Being able to execute solutions to those problems and rapidly evolve them to gain market adoption is the other. Successful businesses rinse and repeat this process to learn and evolve as quickly as possible.

Scalability - growing products to user demands
Understanding your systems' maximum user capacity without effective load testing is a guessing exercise. In addition, the effort required to engineer scalability into your software architecture so it can scale with the increasing user demand is often in contention with other roadmap priorities.