We live in an increasingly volatile, uncertain, complex and ambiguous (VUCA) world. Constant disruptions impose distinct challenges for even the most ambitious organisations to define a clear growth path.

No one knows their strategy, not even top leaders. Research shows that only 51% of top management can list its organisation’s top three strategic priorities. This number only decreases with business leaders further down the organisational hierarchy.

Execution is a people problem, not a strategy problem. More than 90% of organisations fail to execute their strategies successfully. Strategic plans often take great amounts of time and effort but are developed in isolation by senior leaders. Therefore, there is a lack of commitment and ownership by the most important stakeholders – those who will implement it.

A structured approach is required to develop and deliver strategy at a corporate, divisional or function level ​
Establishing an effective business strategy can be challenging, stopping you from setting and delivering on your goals. ​

Through the fusion of NextWave and SIA, the Strategy in Action Programme helps you to build and execute your strategy to empower sustainable growth and scale, offering strategy not as a one-time activity, but as a continuous and iterative process.