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Digital Disruption or Digital Evolution?

By Chiara Giudici, Senior Marketing & Communication Specialist, Objectway

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Objectway Suite - CONECTUS

As part of Objectway Suite, Conectus is the omnichannel, omni-device user experience platform designed specifically for the wealth and investment services segment, built for digital engagement and collaboration between client and adviser. Thanks to a lean portal with a widget-based framework, focusing on front-end and user interaction, Conectus gives advisers...

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by Objectway
| 25/03/2022 12:00:00

We’re thrilled to be attending the upcoming Digital Integration in Wealth Management event, back live in London after 2 years!

And we’re exhited to take the stage presenting on “The keys of success and the lessons learned from a long-term leader in the UK Wealth Management Business” in collaboration with Rathbones.

For a long-term leader in Wealth Management, with a strong traditional customer base, the approach to adopting a digital strategy is crucial, as it could potentially originate disruption both in their processes and organization, and for their clientele.

Making a traditional player able to serve the existing client base and start attracting a new more digital-savvy client base with a set of consistent set of digital tools can be set as initial statement. To accomplish this objective, the project has to focus on the transformation of the firm’s client-facing technology, creating a compelling user experience able to serve, at the same time, their traditional client base and to respond to the growing demand for digital enablement from new client generations.

Buy or Build?
Digital technology has evolved to become a primary way of differentiation. It is necessary for financial institutions that are seeking to differentiate their customer experience, improve operational effectiveness, and allow access to data across the enterprise. Today, the decision of buying versus building in-house is more compelling than ever: there is the option to implement it efficiently and more cost-effectively, by a win-win partnership approach.

This means adopting a cloud-based and agile approach, introducing the “minimum lovable product” with consequent incremental improvements and add-ons. Leveraging an agile and phased delivery approach helps also deliver a scalable and flexible digital platform.

Choosing to buy next-generation digital and cloud-ready solutions will also foster the achievement of a quicker return on investment, and innovate and scale operations quickly to address market and industry changes as they happen.

The Back-Office Backbone
No digital evolution comes without a solid foundation to build upon. Key aspects of any digital solution are real-time data quality, consistency and security, and the value of having direct access to these data thanks to a seamless integration with the back-office data master is pivotal for a true end-to-end solution.

We’ll be illustrating these and other key aspects of a successful digital transformation together with Rathbones during our joint presentation on March 30th at 9:30am. Join us by registering HERE.

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