The norms that built this industry have changed: Dual-income households are now the heavy majority, partners collaborate on financial decisions more than ever, and our generation is entering our 30’s and 40’s - foundational years for our lives. The choices we make with our money today will open up opportunities for our future. And the brightest future is one where everybody is supported in those decisions.

So we made Plenty. Today, we’ve assembled a team who have spent their careers building products that have delighted millions and moved billions of dollars (at places like Wealthfront, Stripe, One/Even, TurboTax and Dropbox). And we're backed by industry leaders who have defined the modern finance industry.

Our goal is to bring wealth management into the next era: one for everybody, not just the 1%. And we can't do it without you.