Why hasn't this existed before?
A common reaction from first-time users since day one. For too long, financial markets have been obsessed with numbers. Spreadsheets, models, endless calculations – all designed to create a sense of certainty in an uncertain world – which is why humans are naturally drawn to them. But numbers alone don't tell the full story. They never have.

And yet, the industry has flooded itself with tools that focus on numbers, making them somewhat of a commodity – everybody has access to the same quantitative data. The same ratios, the same forecasts, the same models. Meanwhile, qualitative research – the words, the signals, the nuance – has remained mostly in the shadows. Until now.

The most crucial insights, the ones that shape markets, shift industries, and separate the great from the merely good, lie in the narratives behind the numbers. The conviction in an executive's statement during an earnings call. The subtle shift in messaging. The tell-tale signs of a changing strategy.