Sales and marketing excellence is essential if you want to stay ahead of your competitors. Regardless of whether you are a B2C or B2B company, you will only win the race for the customer and deliver constant profit growth if you are able to build a powerful sales and marketing machine.

Sales and marketing functions must become mature, professional, high-performance organizations if they want to deliver their full potential. Stop thinking about best practices: It's time to fix open issues such as outdated go-to-market strategies, black-box performance, half-hearted automation, ineffective sales force, missing omnichannel integration and poor customer experience. Fail here and you will lose customer value and access.

Our performance-based approach helps you unleash untapped powers of market orientation and customer centricity. With our SMART Performance Index we can evaluate your company's sales and marketing functions and determine which areas could do with a boost. In a 2017 study, we proved a close correlation between a company's sales and marketing excellence and its ability to achieve higher revenues and profits.