Simply Wall St began with a simple idea: investing shouldn’t feel like a struggle.

In 2014, our founder, Al Bentley, was learning to invest for the first time. Like many new investors, he quickly ran into a wall. The tools available were built for professionals—heavy on spreadsheets, jargon, and complexity. For someone just starting out, making confident decisions felt almost impossible.

As an engineer, Al believed there had to be a better way. He started building tools for himself—tools that would turn complex financial data into something clear, visual, and easy to understand. What began as a personal project soon resonated with friends, then strangers, and before long, Simply Wall St was born.

We’ve come a long way since those early days. Today, Simply Wall St helps over 6 million investors around the world navigate the stock market with confidence. By simplifying data into powerful visuals, we’re making investing more accessible, approachable, and actionable—no matter your level of experience.

At our core, we’re still driven by the same belief that started it all: everyone should have the tools to make smarter investment decisions and build their financial future.