You already know that data-driven personalization is key to success in the digital era. Investing in the Sitecore Experience Platform (XP) is the first step in harnessing the power of data. The second? Working with digital marketing strategists who fully understand all that Sitecore XP has to offer, so you can maximize your investment and align your digital goals with key business objectives.

That’s where the Sitecore Business Optimization Strategies (SBOS) team comes in. Part of Sitecore’s Strategy and Industries team, SBOS has worked with hundreds of clients worldwide and has been recognized globally for their market leading strategy and best-practice frameworks, methodologies and advisory that accelerate digital transformation and help ensure customer success — all from the people who know Sitecore best.

The Digital Experience Maturity Model
You may agree with the concept that “the customer is in control,” but, unless you're able to engage the customer with the right experiences at the right place and at the right time, you risk being nothing more than an annoyance. Plan your long-term marketing strategy by understanding your capabilities today. The three basic phases of the Digital Experience Maturity Model (DXMM) — Interested, Converted, and Trusted — take you on a step-by-step journey through the five stages of marketing maturity. Short-term programs help you achieve near-term success and build the right foundation for future success.