135 South LaSalle Street, Suite 2025, Chicago, IL 60603, United States
Synthesis Technology: Automating Investment Marketing for 20+ Years
Synthesis Technology was launched in 1998. We had an idea, a launch client, a couple of laptops, and a lot of ambition. In the beginning it was easy to be 100% open, collaborative, and focused on the same mission. However, maintaining it became more difficult when we hit 20 people and much more challenging as we passed 40.
Today, Synthesis Technology has approximately 50 employees. We understand that it takes a daily concerted effort to maintain our mission and values. We’ve learned that you have to promote and demonstrate your values much more overtly at this point if you want them to persist. In other words, we have to put forth a consistent effort to create good communication with our employees. But this is an effort that is very worthwhile. We aim to grow our company by building trust through communication, both with our employees and our customers. We believe it is our culture of trust and communication that will set us apart and drive our success in the marketplace.
Bring your ‘A’ game to every single sales conversation When your sales team is first-to-market with polished, personalized, and compliant pitchbooks, your firm is positioned to win. But if your marketing process is bottlenecked by data issues, compliance review, or disorganized content…your sales team risks losing deals and experiencing outflows. So......
Go to market faster with current and compliant marketing content Investment management is more competitive now than ever. Synthesis Technology helps firms get client-facing communications in front of investors faster than the competition. Produce fact sheets, pitchbooks, commentaries, and web content in half the time without adding more staff and internal......
The quality of the investment data that goes into your marketing communications dictates the timeliness, accuracy, and quality of the final product. However, chasing down all the financial data and then reviewing it for accuracy can be the bane of a marketing person’s existence. Firms that have great investment data......