What if you could “watermark” the experience you deliver to your customers and employees – making it so powerful and distinctive that, like a watermark on paper, it leaves an indelible impression that can’t easily be copied by others? Imagine the competitive advantage that would give your business. This is what Watermark Consulting is all about.
Watermark is a customer experience consultancy that helps businesses create positive, memorable experiences for the people they serve and seek to influence. From sales activities to service encounters, from live interactions to written communications, from job postings to new hire orientations – whatever the audience, whatever the touchpoint, Watermark helps you structure these interactions to drive greater satisfaction, loyalty and financial performance.
Customer insight To create a great customer experience, you need a keen understanding of your customers. What delights your customers? What frustrates them? What unmet needs do they have? What makes them leave for a competitor? We uncover game-changing customer insights that will drive your business forward. Brand development Pinpoint what’s truly distinctive about......
The art & science of a great customer experience This is Watermark’s flagship program for companies that seek to strengthen their focus on customer experience with cultural, behavioral and operational change. Filled with captivating insights and fascinating case studies, the workshop teaches participants the fundamentals of customer experience management — including the......